Privacy Policy
Last Updated: 06/09/2025
AstralMoonMagic.com (“we,” “our,” or “us”) values your privacy. This Privacy Policy explains how we collect, use, and protect your personal data when you use our website. We comply with the General Data Protection Regulation (GDPR) and Finnish data protection law.
1. Data Controller
The data controller responsible for your personal data is:
AstralMoonMagic.com
Email: info[at]astralmoonmagic.com
2. What Personal Data We Collect
When you use our website, we may collect the following types of personal data:
- Automatically collected data:
- IP address (anonymized by Google Analytics 4)
- Device and browser information
- Pages visited, time spent, clicks, and interactions
- Cookies and similar technologies
- If you contact us (e.g., via email or form):
- Name
- Email address
- Any other information you choose to provide
3. Use of Google Services
Google Analytics 4 (GA4)
We use Google Analytics 4 to understand how visitors interact with our website. GA4 collects information using cookies (_ga, _gat, etc.) and similar technologies. These cookies may remain on your device for up to two years.
GA4 anonymizes IP addresses by default and does not store full IP addresses.
Google Ads (future use)
In the future, we may use Google Ads and related advertising features (such as remarketing, demographics reporting, and conversion tracking). This may involve the use of both first-party and third-party cookies to deliver personalized ads and measure ad performance.
How Google Uses Data
Google may process the information collected through our site in accordance with its own policies. You can learn more here:
Google’s Privacy Policy
How Google uses data from partner sites
4. Legal Basis for Processing
We process your personal data under the following legal bases (as required by GDPR):
- Consent: for analytics, advertising cookies, and personalized ads (via the cookie banner).
- Legitimate interest: to maintain and improve the security, performance, and usability of our website.
- Contractual necessity: if you contact us for services.
- Legal obligation: to comply with tax, accounting, or legal requirements.
5. Cookies and Consent
We use cookies for analytics and (in the future) advertising.
- Essential cookies: required for the website to function and cannot be disabled.
- Analytics cookies (GA4): help us understand visitor behavior.
- Advertising cookies (Google Ads): allow personalized ads and remarketing.
When you visit our site, you will see a cookie banner. You can:
- Accept or reject non-essential cookies.
- Change or withdraw your consent at any time via “Cookie Settings.”
6. Data Retention
- GA4 event data: retained for [e.g., 14 months].
- Contact data: stored as long as necessary to respond to your inquiry.
- Advertising data (if enabled): retained according to Google’s default periods or until consent is withdrawn.
We delete or anonymize personal data when no longer necessary.
7. Sharing of Data
We do not sell your personal data. We may share data only with:
- Service providers (e.g., Google) under strict data processing agreements.
- Authorities if required by law.
Google may process data outside the EU/EEA. Where this occurs, we rely on Standard Contractual Clauses (SCCs) or other approved safeguards.
8. Your Rights (GDPR)
You have the right to:
- Access your personal data
- Correct inaccuracies
- Request erasure (“right to be forgotten”)
- Restrict processing
- Data portability
- Withdraw consent at any time (without affecting prior lawful processing)
- Object to certain processing, including direct marketing
To exercise your rights, please contact us at info[at]astralmoonmagic.com.
You also have the right to lodge a complaint with the Finnish Data Protection Ombudsman:
https://tietosuoja.fi
9. Data Security
We take appropriate technical and organizational measures to protect your personal data against loss, misuse, or unauthorized access.
10. Opt-Out Options
- Google Analytics Opt-Out Browser Add-On
- Google Ads Settings
- Your browser settings (to block or delete cookies)
11. Changes to This Policy
We may update this Privacy Policy from time to time. Any changes will be posted on this page with a new “Last Updated” date.
12. Contact
If you have any questions about this Privacy Policy, please contact:
AstralMoonMagic.com
Email: info[at]astralmoonmagic.com